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About Us:

We love Art in all its forms and endeavor to provide the tools the artists and creators need to bring their visions to life.

This blog is one of the ways we hope to communicate with the artist and creative community at large and share things we find interesting.


Latest Product News:

Product News
New! - David Kassan Limited Edition Signature Drawing Set
New! - David Kassan Limited Edition Signature Drawing Set
about 9 years ago

David Kassan is a giant in the contemporary Art World, best known for his life-size representational paintings, which combine figurative subjects with abstract backgrounds. Kassan is also a much sought after drawing and painting instructor because of his steadfast commitment to the age old discipline of working from life and creating compelling expressions of the human condition. He has given painting / drawing seminars and lectures at various institutions, and universities around the world. David Kassan, along with General's® have created a unique, Collectible Signature Drawing Set.

Escoda Paint Brushes - Available Now!
Escoda Paint Brushes - Available Now!
about 9 years ago

We are happy to announce that we are now able to offer Escoda Brushes both at our Physical Location as well as Online for customers located all over India.

 

Mission Gold Pure Pigment Sets - Now Available!
Mission Gold Pure Pigment Sets - Now Available!
about 9 years ago

The Mission Gold Pure Pigment Set of Watercolors is the perfect set to start out your journey exploring the Mission Gold Range.

Lauded by numerous experts as some of the best Watercolors they have ever used the Mission Gold range of Watercolors allows for the maximum range of artistic expression.

Rijksmuseum, Amsterdam, Netherlands

Rediscovering Art and History at the Rijksmuseum: A Journey of Cultural Exploration

September 20, 2023

During her recent trip to Amsterdam, Anika Gupta Goenka, the Creative Director of Art Lounge, had the opportunity to explore the prestigious Rijks Museum.

Here’s a glimpse of her visit to this renowned institution.

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I recently embarked on my third visit to the picturesque city of Amsterdam, a place that never fails to surprise and inspire me. While my previous trips had been filled with canal tours, delicious stroopwafels, and leisurely strolls along cobblestone streets, there was one iconic landmark I had yet to explore - the renowned Rijksmuseum.

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This time, I was determined not to miss out on this cultural treasure trove, which houses the largest collection of Vermeers and Rembrandts in the world. The prospect of immersing myself in the masterpieces of these legendary artists was simply too enticing to resist

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The Rijksmuseum, with its rich history, is a work of art in itself. The brilliant architect Pierre Cuypers designed this magnificent institution, blending elements of both Gothic and Renaissance styles into a harmonious architectural marvel. It was in 1885 that the doors of the Rijksmuseum first opened to the public, marking the beginning of its incredible journey as a custodian of Dutch art and history.

What makes the Rijksmuseum even more intriguing is its commitment to preserving its historical essence while embracing modernity. This delicate balance was achieved through a meticulous restoration and renovation process led by Spanish architects Antonio Cruz and Antonio Ortiz. Witnessing the seamless integration of old and new during my visit was awe-inspiring.

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The restoration efforts not only breathed new life into the building but also saw the resurrection of many old interior decorations. As I wandered through its hallowed halls, I marveled at the dedication to preserving the past for future generations. The decision to remove the floors in the courtyards was a bold one, creating open, inviting spaces that showcase the beauty of the architecture.

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My visit to the Rijksmuseum was nothing short of a cultural awakening. As I stood before Vermeer's "The Milkmaid" and Rembrandt's "The Night Watch," I felt a profound connection to the rich tapestry of Dutch art and history. It was a testament to the enduring power of creativity and the importance of preserving our cultural heritage.

In conclusion, my visit to the Rijksmuseum was not just a tour of a renowned institution; it was a journey through time and creativity. It reminded me that the true beauty of art lies not only in the strokes of a brush but also in the stories it tells. Amsterdam, with its rich history and commitment to preservation, continues to be a city that captivates and educates, leaving me eagerly anticipating my next adventure in this enchanting place.

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